Harvey Nichols: Revolutionizing Luxury Retail Through Phygital Innovation

Bridging the gap between physical retail and digital intelligence
Harvey Nichols London, alongside British Home Stores (BHS) and Blue Waters in Covent Garden, approached LookCard facing critical challenges in understanding their customer demographics and optimizing physical retail performance. These luxury retailers struggled with ineffective customer data capture, limited insights into footfall patterns, and poor understanding of which product placements, shelf levels, and visual merchandising strategies actually drove sales. Traditional retail analytics provided surface-level data but failed to deliver actionable insights about customer behavior within physical spaces.



Innovative phygital solutions driving measurable performance improvements
LookCard implemented our pioneering "phygital" approach, integrating IoT devices, advised some brands of software such as i-level, and our proprietary AI analytics platform and stylists to deliver comprehensive customer behavior insights that revolutionized how these retailers understand and optimize their spaces. The implementation enabled Harvey Nichols brand case study Smythsons to achieve a 20% increase in targeted campaign effectiveness through intelligent till systems, visual consultancy and customer journey mapping. Our solutions provided real-time insights into movement patterns, product placement strategies, and shelf-level analytics, empowering luxury retailers to make data-driven decisions that enhance customer experience and operational efficiency.